The same job — endurance coaching, lactate testing, a roster on one calendar — without per-test credits and without the price stepping up every time your roster grows.
Coachbox and LaChart aim at nearly the same coach, and Coachbox is a good product built by people who know the sport — Belgian, founded in 2014, with its training-load score developed alongside Ghent University. If you are choosing between the two on features alone you will find far more agreement than disagreement.
Where they part company is how testing is sold. Coachbox includes its Lactate Module in every plan, then meters the tests: 5 to 20 free at the start of a licence depending on tier, and €3 to €6 for each one after that. Its standalone lactate plan runs €49 a month, with test packages priced up to €750 for 250 tests.
LaChart does not meter tests. Run five a year or five hundred; the price is the same. For a studio or a coach who tests seriously, that is the whole comparison — a practice running a couple of hundred tests a year is choosing between four figures of test credits and a €180 annual subscription.
The second difference is roster size. Coachbox prices in tiers by athlete count, from €19 a month at five athletes to €149 at a hundred, with per-athlete charges above each tier. LaChart is one price for unlimited athletes.
The list a coach arrives with when they are already running a roster somewhere else. Every line is something the app does today.
If any of these is central to how you work, stay where you are — you would be trading down, and finding that out a month in helps neither of us.
Checked September 2026. Coachbox prices are taken from their public pricing page and are billed annually; they can change at any time, so check the source before deciding.
| Plan | Price | What it includes |
|---|---|---|
| LaChart — coach | €14.99 / month | Unlimited athletes. Lactate testing unmetered. |
| Coachbox Base | €19 / month | 5 athletes, +€2.50 each. 5 free tests, then €6 per test. |
| Coachbox Build | €49 / month | 25 athletes, +€2.00 each. 10 free tests, then €5 per test. |
| Coachbox Peak | €79 / month | 50 athletes, +€1.75 each. 15 free tests, then €4 per test. |
| Coachbox Prime | €149 / month | 100 athletes, +€1.50 each. 20 free tests, then €3 per test. |
There is no direct importer between the two platforms. Your athletes’ training history arrives through Strava, Garmin Connect or .FIT upload, with the full streams rather than summaries.
Connect Strava or Garmin, let your history land, and put a real test through the curve. Two weeks, nothing charged today, cancel whenever.